This concept focused on redesigning the website for a popular wildlife attraction while maintaining its core identity. The color palette remained largely consistent with the original, with the addition of two complementary colors to give the site a more vibrant and updated look. Most of the imagery was sourced from the current site, ensuring the redesign aligned with the existing brand experience. Key improvements were made to the user interface, including restructured menus that prioritize user flow, making it easier for visitors to navigate the site and seamlessly transition between pages. Additionally, the online shop was integrated into the main website, allowing for a more intuitive and fluid shopping experience without the need to open separate tabs. Please note: this redesign was a conceptual project for school and has no official affiliation with the original brand or its creators.